Manasi 7 offers beauty products with ingredients that are grown ethically, sustainably and in harmony with the environment. They are highly concentrated and contain no unnecessary fillers or additives and less water. The raw materials and natural preservatives are extracted from minerals, wild plants and flowers, carefully selected for their quality, colour and scent.


A certified organic raw material, for example an organic oil, butter, wax, plant and flower, is a pure raw material grown in accordance with EU organic farming regulations. The raw material must also be produced in a manner approved by the organic certification, which requires high standards regarding production methods. An organic raw material is always 100% organic. The organic raw material is then used as an ingredient in our products. Our organic formulas contain a high percentage of certified organic ingredients. In the organic farming no toxic pesticides, herbicides, fungicides or chemical fertilizers are to be used and genetically modified organisms are not allowed. Our certified organic ingredients are manufactured by environmentally friendly processes, quickly and easily biodegradable and easy to restore in the natural biological cycles. From the soil up, organic farming is better for us and the environment. It works with mother nature, not against it. Our ingredients are certified by Eco cert and they control farming, all relevant processes, the production site, management systems and external connections. Their on site evidence and accurate records are a very concrete way to verify that solid requirements are in place and they test their setting within an efficient management system.

Natural and Wild harvested

Natural/wild harvested refers to ingredients or its derivatives primarily gathered in nature or in the wild. We cannot label these ingredients or products organic because they are non-agricultural, but no toxic pesticides, herbicides, fungicides, chemical fertilizers or genetically modified organisms are used. Equally important is that natural/wild harvested also can refer to ingredients from our selected small-scale subcontractors that do not have the capacity or economics to certify, but still follow the same high standards of those applied to organic farming. We also use organic raw materials that is processed and as soon as it is processes in any way it is no longer considered organic. An example is our hydrogenated plant oils that we use as a silicone replacment. They are made from organic raw materials, but since they are processed, they cannot be labeled organic, instead they are considered natural.

Our certified organic ingredients are manufactured by environmentally friendly processes, quickly and easily biodegradable and easy to restore in the natural biological cycles. From the soil up, organic farming is better for us and the environment. It works with mother nature, not against it.

100% Circular/Zero Waste

We support independent small farms that are 100% circular. This means they are creating no waste in the life cycle of producing certain ingredients and everything in the production is being reused. Circular agriculture amounts to a revival of old agricultural practices. The idea is to farm in such a way that losses in the production chain are reduced to a minimum. This of course also was the idea behind the mixed farming model, predominant until the agricultural revolution around 1900.

In the mixed farming model, both agriculture and animal husbandry were practiced on the farm; the horse and the pig ate what could not be digested by humans, chickens pecked all leftovers, and all manure was returned to the land.

This model ended when chemical fertilizers came to the force. This allowed the ascent of monocultures, and the optimization of parts of the old model all on their own. Circular agriculture amounts to a return to the idea of reuse of all components of the system, but then at a level, making use of modern technology.


The Manasi 7 products are plant-based which means the ingredients are primarily derived from plants. Plant-based ingredients can be certified organic and/or natural and wild harvested, meaning they can be found in nature or cultivated near where the production is made when possible. Plant-based ingredients are a source of vitamins, minerals, and antioxidants which are all beneficial for the skin.

Plant-based ingredients can be certified organic and/or natural and wild harvested, meaning they can be found in nature or cultivated near where the production is made when possible. These ingredients are a great source of vitamins, minerals, and antioxidants which are all beneficial for the skin. We support independent small farms that are 100% circular. Circular agriculture amounts to a revival of old agricultural practices. The idea is to farm in such a way that losses in the production chain are reduced to a minimum.

Cruelty free

Our products are cruelty-free, which means we do not perform any animal testing on either our products or our ingredients, since it is against our principals and also prohibited by law in the EU.


We avoid synthetic raw materials and the ingredient listing is declared in detail per product and shade. There can be a lot of misconceptions that vegan beauty products are free from synthetic ingredients and are therefore immediately better. This isn’t necessarily always the case. All synthetic and petrochemical ingredients are vegan and vegan beauty products can include synthetic raw materials, pigments, preservatives, fragrances and formula fillers.

Our products can be vegan or non-vegan, but we always use the best possible compositions of ingredients for the intended use. By using organic beeswax for example (which is considered non-vegan) you contribute to a more sustainable way of bee farming which is important for the whole ecosystem. Beeswax is produced by the incredibly industrious honeybee, not by man. It is a sustainable, eco-friendly product, which is harvested alongside honey.

Bees not only produce honey and wax, but also act to naturally pollinate crops, thus reducing the need for chemical fertilizers and increasing organic crop yields. The more beeswax used, the more bees, and the better it is for the environment. The organic beeswax we use is purified with strong sunlight or activated carbon to achieve the right colour and aroma. Our main focus is using natural, wild harvested and certified organic ingredients in our products that are made in small batches to ensure premium quality.


Manasi 7 is beyond clean and is emphasizing on ingredients that actually give benefits to the skin while at the same time having excellent performance. We avoid several less expensive ingredients we believe do not benefit the skin or are not necessary to use, instead we focus on high quality. Our guidelines in the decision making in have five central components: performance, quality, sustainability, production and precautionary principle. The precautionary principle highlights this tight, challenging linkage between science and our policy. Our free from list includes, but is not limited to the below ingredients.

Alcohol from ethanol

Alcohol is used in a lot of makeup and can be harmful for your skin's protective surface, impair the absorption of nutritious substances needed for healthy skin and make oily skin worse. This does not apply to fatty alcohols that are another type of alcohol.

Bha and bht

Preservative family used to prevent rancidity of oils. They are considered to be environmentally hazardous and can cause damage to liver, brain and thyroid gland. They have also shown to affect the reproductive system and hormones negatively. They can also be allergenic and affect the immune system. We practice the precautionary principle.

Bismuth oxychloride

Also known as synthetic pearl, it’s the primary ingredient included in most powders that are referred to as mineral makeup. It is manufactured by combining bismuth, a by-product of lead and copper metal refining, with chloride (a chlorine compound) and water. It is used as common filler because it is cheap. Some people can get an allergic reaction to bismuth oxychloride resulting in itchy, irritated skin. Pure concentrations of bismuth oxychloride nanoparticles appear to have a negative effect on human skin cells.

Canola oil

Since 1995, a well-known biotech company has produced rapeseed that is genetic designed to be resistant to the pesticide RoundUp. Today, about 90% of Canola oil in the world comes from rapeseed that is genetically modified. Canola oil is widely used in the beauty market today and contains residues of these pesticides.


Approved ingredient in organic makeup and skincare. It is extracted from red algae and mostly used in food and beauty products as thickeners or stabilizer. May adversely affect our microbiome which also exists on our skin. We practice the precautionary principle.

Citric acid

A commonly used ingredient that is also approved in organic and natural makeup and skin careIt is usually made from the black mold Aspergillus niger, which creates citric acid when it feeds on sugar. The trace amounts from Aspergillus niger could cause irritation and allergic reactions. We practice the precautionary principle.

Cottonseed oil

Cottonseed oil is pressed from the seeds of cotton. Most of the cotton today are conventionally-grown cotton is bad for the environment because of its high water consumption and pollution, soil degradation, greenhouse gas emissions, and use of harmful pesticides and fertilisers.


We do not see any necessary use of dairy in our products and it is a common allergen.


Ethanolamines are present in many consumer products ranging from cosmetics, personal care products and household cleaning products and have been linked to liver tumors. The European Commission prohibits diethanolamine (DEA) in cosmetics, to reduce contamination from carcinogenic nitrosamines. We practice the precautionary principle.

Formaldehyde or Formaldehyde resleasing ingredients

These synthetic chemicals, which help prevent microbes from growing in water-based products, can be absorbed through the skin and have been linked to cancer and allergic skin reactions. We practice the precautionary principle.


Approved ingredient in organic and natural makeup and skin care. Common allergen that can cause damaged microbiome.


Genetically modified crops are either engineered to resist chemical herbicides, or engineered to produce insecticides themselves. When herbicides are used on resistant crops, over time the weeds develop resistance, leading to the use of even more chemicals. Crops engineered to produce insecticides on the other hand produce toxins that are not only harmful to pests but other insects such as butterflies, moths and insect pollinators. Where they are grown, GM crops occupy large surface areas and are linked to intensive monoculture systems that wipe out other crop and ecosystems.

Heavy metals

Our bodies naturally contain essential vitamins, minerals and metals. Often the term heavy metals is used in the meaning of heavy and especially environmentally hazardous metals. This is wrong because there is no connection between the density of metals and their environmental impact and a heavy metal is not measurement of harmfullness, it is merely an expression of density. Some heavy metals are essential and harmless nutrients for us such as iron, silver or zinc and some light metals such as beryllium and strontium can be toxic in larger amounts or in certain chemical forms. Most often, quantity and content are crucial if a metal is to be classified as essential or harmful. Sometimes the levels between different metals plays a role. The natural mineral colourants and mineral ingredients that we use in our products occur naturally in our earth. They may contain metallic elements, but never in a toxic form or amounts since they are high-grade purified metals.


Approved ingredient in organic and natural makeup and skin care. Wool fat that comes from sheep's wool. The problem is not the ingredient itself but the lanolin often produced using unsustainably bred sheep. The food source they are fed with can, however have a negative impact on reproduction in sheep herds. The corn used can be GMO based. Until we can guarantee that lanolin is produced on in a sustainable way, we do not use it in our products.


A highly processed additive that acts as a thickener. GM corn, which is a genetically modified organism (GMO), is a common source of maltodextrin aswell as wheat. If the source is wheat it can contain traces of gluten when wheat is the source of the starch. Maltodextrin may also cause a rash or skin irritation. Evidence suggests that maltodextrin may affect the balance of microbiome negatively, which play an important role in our health. We practice the precautionary principle.


There are actually more than 60 different microplastic ingredients currently used in cosmetics. You’ll find microplastic ingredients not only in exfoliators and scrubs, but also in products like shampoos, soaps, lipstick, eyeliner, and sunscreen (other common names;Polyethylene (PE), Polypropylene (PP), Polymethyl methacrylate (PMMA), Nylon (PA) Polyurethane, Acrylates copolymer). The main usage of microplastics in mascaras are to hold together the ingredients, to dilute other solids and to increase the thickness and also to add waterproof properties. Instead we use naturally derived Cellulose gum increasing thickness in our Precision mascara. In regards to the waterproof properties it is harder to find a solution. Unless you use silicones or microplastics you cant really get a waterproof mascara formula. It is easier with an oil based product since oils naturally do not dillute in water. Hence we have not yet been able to develop a completely water proof mascara for these reasons. If you find a ”natural” or ”clean” water proof mascara it for sure still has silicones or microplastics in it.

Mineral oil

Mineral oil (other common names; paraffinum liquidum, petrolatum, cera microcristallina, microcrystalline wax, ozokerite, ceresine isoparaffin, paraffin and synthetic wax) is derived from the oil industry. It is a very common and cheap ingredients in conventional beauty products and lack softening and nutritional properties. It does not contain any vitamins or minerals.


Nano is a common name for very small particles, an insoluble or biopersistent material. It is mainly nanomaterials of metal oxides that occurs in cosmetic products. There is some uncertainty in how makeup ingredients in nanoform affects the environment and humans. There are studies that show that these can adversely affect health inhalation. We practice the precautionary principle.

Palm oil

Large areas of tropical forests and other ecosystems with high conservation values have been cleared to make room for vast monoculture oil palm plantations. This clearing has destroyed critical habitat for many endangered species—including rhinos, elephants and tigers. Burning forests to make room for the crop is also a major source of greenhouse gas emissions. Intensive cultivation methods result in soil pollution and erosion and water contamination. We do not use any palm oil in our products. However there may be some ingredients that have been derived from palm oil, but we ensure that in this case we only use certified sustainable palm oil derivatives (CSPO) according to the Cosmos certification standards. But we are always primarily developing formulas without any content of palm oil derivatives.

Parabens including those in fragrance blends

A family of preservatives that are synthetically produced fat and water preservatives that are bacterial, fungal and yeast killing and used to prolong the durability of a product. Of those approved in cosmetics today there have been studies showing they can be allergenic and suspected to be endocrine disruptors by ingesting through the skin and into the bloodstream and mimic estrogen. They are used frequently in conventional makeup due to their low cost. We practice the precautionary principle.

Peanut oil

Peanut oil in cosmetics is refined and heated, a process which removes vitamin E. First, the oil oxidizes when you heat it, which creates more free radicals. We substitute for higher quality plant oils instead of using peanut oil in our products.

Peg (polyethylene glycol)

PEGs are widely used as as cosmetic cream bases. They are cheap petroleum-based compounds that are also used in cosmetics as thickeners, solvents, softeners, and moisture-carriers. Depending on manufacturing processes, PEGs may be contaminated with measurable amounts of ethylene oxide and 1,4-dioxane, possible human carcinogens. Ethylene oxide can also harm the nervous system. It can remain in the environment long after it is rinsed down the shower drain. We practice the precautionary principle.


Phthalates are chemical compounds and one collective name for all salts or esters of phthalic acid which is used as a fragrance carrier. These are made of raw materials that come from crude oil and have a low price. They can negatively affect the ability to reproduce, contribute to fetal malformations and also be carcinogenic. In short, phthalates are not good for neither man nor the environment. We practice the precautionary principle.

Propylene glycol

A bactericidal preservative, thickener and solvent produced synthetically from propane gas. May be neurotoxic, brakes cell growth and can cause liver and kidney damage and dehydrates the skin. We practice the precautionary principle.

Safflower oil

Safflower oil in cosmetics is highly processed and it has more linoleic acid — an inflammatory and easily spoiled polyunsaturated fatty acid (PUFA) — than any other oil. We substitute for higher quality plant oils instead of using safflower oil in our products.

Silicones, siloxanes and its derivatives

These are synthetic silicone-based compounds used in cosmetics to soften, smooth, and create water proof products. Resarch has shown that cyclotetrasiloxane and cylcopentasiloxane — also known as D4 and D5 — are toxic, persistent, and have the potential to bioaccumulate in aquatic organisms. Structurally similar to D4 and D5, cyclohexasiloxane (or D6) is also persistent and has the potential to bioaccumulate. Cyclomethicone is a mixture of D4, D5, and D6 siloxanes. We practice the precautionary principle.

Synthetic raw materials, antioxidants, spf and fragrance blends (parfum)***

Most synthetic raw materials are derived from the oil industry. They are cheap and lack softening and nutritional properties and contain no vitamins or minerals.

*** We do not use any synthetic fragrance blends. Most of our products are fragrance free, but for some products we use a very tiny amount of the scent ethyl vanillin (nature identical vanilla), for creating a subtle wonderful sweet vanilla fragrance. Since there is a vanilla extraction crisis which has been for 5 years, we opt for Ethyl vanillin until this crisis is due and therefore not contribute to the impoverishment of natural resources of vanilla.

Xanthan gum

Xanthan gum is a cheap additive (thickener) that is a sugar derived from corn that is usually GM corn (it can also be from soy or wheat). It can cause allergic reactions to some people. We substitute for better alternatives in our products.